Malta Enterprise and the Ministry of Foreign Affairs have signed a Memorandum of Understanding whereby the Corporation’s Regional Leaders will be posted as Commercial Attaches in key Maltese Embassies and High Commissions around the world.
This closely follows the review of the Corporation’s Trade and Investment promotion strategy and the recruitment and intensive training of a team of Trade and Investment Regional Leaders who will focus on presenting Malta’s unique selling proposition to investors and businesses abroad.
Each Regional Leader focuses on a specific target region. By working within the market itself, the regional leaders are expected to be in a better position to develop stronger commercial ties and to facilitate business initiatives, thereby enhancing the prospects of achieving positive results.
“This is the first time that Malta Enterprise will establish its official presence in the key markets of China, Russia, Australia and the United States, apart from the other key markets such as Germany, France, Italy, United Kingdom and the United Arab Emirates.
“By mobilising its networks and establishing key focal points in these markets Malta Enterprise hopes to have a more directed approach towards foreign investment targeting as well as promoting business collaboration and joint partnerships between Maltese andforeign enterprises,” said Malta Enterprise Chairman Alan Camilleri.
As the national economic development agency, Malta Enterprise will therefore be bolstering the efforts already being employed by the Ministry of Foreign Affairs through Malta’s representations abroad.
Dr John Paul Grech, Permanent Secretary said “The Ministry of Foreign Affairs is committed to the promotion of foreign investment and economic development in Malta in its conduct of diplomatic relations. This Ministry’s economic diplomacy is intended to complement the role of Malta Enterprise as an economic development agency.
The Ministry of Foreign Affairs and Malta Enterprise share the same role – to act as catalysts for increased business contacts and investment promotion. In this sense, the signing of this Memorandum of Understanding is an initiative that enhances the ongoing collaboration between us in the promotion of Malta’s economic and commercial environment abroad”.
The Regional Leader for Australia is Mr. Jean Claude Uhlenhaut and he plans to take up residence in Australia later this year, possibly in late July or early August. He will be based at Malta’s Consulate General in Sydney.